BLOG ON STRATEGY & INNOVATION

Ideas, tools and frameworks to reimagine strategy, build innovation capability, and lead with purpose in an AI‑transformed world

 
The Purpose Blind Spot: When Growth Has No Meaning
Frederic Etiemble Frederic Etiemble

The Purpose Blind Spot: When Growth Has No Meaning

In the first article of the Growth Blind Spots series, I explore the ‘Purpose Blind Spot’, a common hurdle when organisations chase growth but lose sight of why they exist in the first place.
In the piece, I break down why purpose isn’t just a ‘nice to have’ but a vital driver of sustainable growth.

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Why is innovation more important than ever?
Frederic Etiemble Frederic Etiemble

Why is innovation more important than ever?

In my introduction to the Corporate Innovation in Action conference, l shared my experience on why large organisations innovate and my convictions on why innovation is more important than ever today.

You can watch the recording here.

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What happens when you really trust employees?
Frederic Etiemble Frederic Etiemble

What happens when you really trust employees?

In this blogpost I share the story of how Dutch company Buurtzorg came to dominate the Dutch in home care market with a radical organisational design. I explore how trusting employees could become a source of competitive advantage, and what still prevents most companies to transition to a trust-based organisational design.

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What does your organisation stand for?
Frederic Etiemble Frederic Etiemble

What does your organisation stand for?

In this blogpost I share three convictions on the importance of a clear purpose for any organisation.

A clear purpose is critical in any organisation:
- to focus and mobilise the organisation beyond short-term thinking,
- to help the organisation navigate periods of profound change,
- to avoid - in the absence of a purpose by design - the shortcomings of the purpose every organisation gets by default, maximising shareholder value.

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