BLOG ON STRATEGY & INNOVATION
Ideas, tools and frameworks to reimagine strategy, build innovation capability, and lead with purpose in an AI‑transformed world

The Strategy Blind Spot: When your Strategy Process Constrains Growth
In the second article of the Growth Blind Spots series, I explore why many strategic processes fail to create real impact, and how to break free from the trap of a too narrow or outdated strategy process in order to unlock long-term growth.

The Purpose Blind Spot: When Growth Has No Meaning
In the first article of the Growth Blind Spots series, I explore the ‘Purpose Blind Spot’, a common hurdle when organisations chase growth but lose sight of why they exist in the first place.
In the piece, I break down why purpose isn’t just a ‘nice to have’ but a vital driver of sustainable growth.

Why is innovation more important than ever?
In my introduction to the Corporate Innovation in Action conference, l shared my experience on why large organisations innovate and my convictions on why innovation is more important than ever today.
You can watch the recording here.

A tribute to the curiosity, method and high-quality curation by The Corporate Rebels!
In this blogpost I share my key take-aways from a day spent with the Corporate Rebels in Melbourne in August 2017. A tribute to their curiosity, method and high-quality curation. They have truly become a driving force in the exploration and diffusion of revolutionary corporate practices to make work more fun… and meaningful.

What happens when you really trust employees?
In this blogpost I share the story of how Dutch company Buurtzorg came to dominate the Dutch in home care market with a radical organisational design. I explore how trusting employees could become a source of competitive advantage, and what still prevents most companies to transition to a trust-based organisational design.

What does your organisation stand for?
In this blogpost I share three convictions on the importance of a clear purpose for any organisation.
A clear purpose is critical in any organisation:
- to focus and mobilise the organisation beyond short-term thinking,
- to help the organisation navigate periods of profound change,
- to avoid - in the absence of a purpose by design - the shortcomings of the purpose every organisation gets by default, maximising shareholder value.