BLOG ON STRATEGY & INNOVATION

Ideas, tools and frameworks to reimagine strategy, build innovation capability, and lead with purpose in an AI‑transformed world

 
The Adaptability Blind Spot: When You're Executing an Obsolete Growth Strategy
Frederic Etiemble Frederic Etiemble

The Adaptability Blind Spot: When You're Executing an Obsolete Growth Strategy

In an AI-accelerated world, strategic plans age faster than ever. And yet, many companies double down on outdated plans rather than adapt to emerging opportunities. This is the essence of the Adaptability Blind Spot.

In the ninth and final article of the Growth Blind Spots series, I explore how to unlock the adaptability needed for sustainable growth in a highly uncertain world.

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Acquisition Avoidance: When Organisations Turn Their Back on M&A
Frederic Etiemble Frederic Etiemble

Acquisition Avoidance: When Organisations Turn Their Back on M&A

Most organisations want to grow... but turn their back on one of the most powerful tools in their arsenal: acquisitions.
Why? Because they don’t feel ready to manage the complexities and high stakes of acquisition, and that leads to widespread Acquisition Avoidance.

In the eighth article of The Growth Blind Spot series, I explore why this bias exists and what to do about it.

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The Partnership Blind Spot: Why Going It Alone Holds Back Your Growth Potential
Frederic Etiemble Frederic Etiemble

The Partnership Blind Spot: Why Going It Alone Holds Back Your Growth Potential

Too many organisations rely on an outdated view of partnerships, treating them as transactional rather than transformational.

It is a big blind spot in today’s world where growth opportunities lie in ecosystems, deliberately shaped networks of diverse actors that can solve problems no single organisation can crack alone.

In the seventh article of The Growth Blind Spot series, I explore the Partnership Blind Spot, and how to overcome it.

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The Exploration Blind Spot: When Organisations Can't See Beyond Their Core
Frederic Etiemble Frederic Etiemble

The Exploration Blind Spot: When Organisations Can't See Beyond Their Core

Most organisations get stuck in what we call the “Exploration Blind Spot”: focusing solely on their core business while missing growth opportunities that lie just beyond their comfort zone.

In the sixth article of the Growth Blind Spots series, I unpack the Exploration Blind Spot and what to do to overcome it.

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The Employee Blind Spot: When You Lead but No One Follows
Frederic Etiemble Frederic Etiemble

The Employee Blind Spot: When You Lead but No One Follows

Too often, leaders focus on crafting visionary strategies while overlooking the people who must bring them to life.

In the fourth article of the Growth Blind Spots series, I explore the Employee Blind Spot, the hidden gap between growth ambition and people enablement.

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The Trend-Spotting Blind Spot: When Missing a Key Trend Stifles your Growth
Frederic Etiemble Frederic Etiemble

The Trend-Spotting Blind Spot: When Missing a Key Trend Stifles your Growth

What you don’t see can hurt you. Many once-dominant companies failed, not because of lack of resources or execution, but because they misread or ignored key trends.

In the third article of the Growth Blind Spots series, I explore the Trend-Spotting Blind Spot, one of the most overlooked risks for a Growth Strategy.

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The Purpose Blind Spot: When Growth Has No Meaning
Frederic Etiemble Frederic Etiemble

The Purpose Blind Spot: When Growth Has No Meaning

In the first article of the Growth Blind Spots series, I explore the ‘Purpose Blind Spot’, a common hurdle when organisations chase growth but lose sight of why they exist in the first place.
In the piece, I break down why purpose isn’t just a ‘nice to have’ but a vital driver of sustainable growth.

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The AI Agentic Revolution… and the end of work as we know it
Frederic Etiemble Frederic Etiemble

The AI Agentic Revolution… and the end of work as we know it

In this post, I dive into the AI Agentic revolution, and how it’s bringing about the end of work as we know it. The rise of AI agents is reshaping how work happens, who does it, and what our roles become.
Four distinct “worlds of work” are emerging from this profound shift, each with its own logic, tools, and expectations.

Which world of work are you currently in?

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Melway, A Disruption Story
Frederic Etiemble Frederic Etiemble

Melway, A Disruption Story

In this article, I share three enduring lessons on disruption based on the journey of one of Australian most iconic products, Melway:
1. The Customer Job Endures, But the Solution Evolves
2. It’s Always Hard for the Incumbent to React to Disruption
3. The Road to Obsolescence is a Slow Descent

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Books that most influenced my work in 2024
Frederic Etiemble Frederic Etiemble

Books that most influenced my work in 2024

In this post I reflect on the most useful books - loosely connected to strategy and innovation - I read in 2024.

Below are the four books I referred the most to fellow practitioners, clients and friends.

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Why is the Innovation Readiness Gap wider than ever?
Frederic Etiemble Frederic Etiemble

Why is the Innovation Readiness Gap wider than ever?

BCG's latest research highlights a widening innovation readiness gap: never since they started producing this report has the priority of innovation been so high and the innovation readiness been so low!

Drawing from our Vibrance experiences across Australia and abroad in the last 24 months, I delve deeper into the underlying reasons behind this alarming trend.

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Where does innovation fit in your growth strategy?
Frederic Etiemble Frederic Etiemble

Where does innovation fit in your growth strategy?

In a large organisation, it is possible for corporate innovation to exist in isolation. Until an Executive pulls the plug one day out of frustration. Corporate innovation can only become sustainable when it’s no longer an isolated practice, and it has become a critical vehicle to deliver strategic growth objectives.

In this blogpost I want to highlight the key question that will guide you towards having innovation closely connected to the overall strategy of an organisation, and then propose a simple framework to clarify your innovation strategy.

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Strategic questioning to unlock growth
Frederic Etiemble Frederic Etiemble

Strategic questioning to unlock growth

I facilitate a lot of strategy sessions and one thing that I observed is that in 99.9% of cases, strategic objectives are about growth. So, you would think that everyone is clear by now on all the different ways an organisation can unlock growth. Well, it’s not been my experience.

In this blogpost I want to highlight the key strategic questions and steps that will guide you towards creating a growth plan that makes growth objectives explicit, and more importantly clarifies where growth will come.

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Predicting the ROI of Innovation
Frederic Etiemble Frederic Etiemble

Predicting the ROI of Innovation

Anyone involved in corporate innovation will face the challenge of “selling innovation” to the executive team and/or the Board of Directors. The question of the return on investment (ROI) of innovation just keeps popping up. And still no one seems to have cracked it yet.

Indeed, predicting the ROI of innovation can feel like threading a needle in the dark. But while pinpoint precision is out of our grasp, could there be a way to calculate a rough order of magnitude ROI of innovation?

In this article I want to shed light on two essential frameworks and two critical data points that could transform your perspective on innovation ROI.

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Books that most influenced my work in 2023
Frederic Etiemble Frederic Etiemble

Books that most influenced my work in 2023

In this post I reflect on the most useful books - loosely connected to strategy and innovation - I read in 2023.

Below are the four books I referred the most to fellow practitioners, clients and friends.

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How far should your innovation team reach?
Frederic Etiemble Frederic Etiemble

How far should your innovation team reach?

Recently, my friend and mentor Greg Bernarda highlighted the need to involve unusual actors in innovation in order to address systemic problems.

This sparked reflections on the evolving nature of innovation teams, adapting over time to tackle even more complex challenges and generate greater business and societal value.

Join me in exploring those changes in this blog post.

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