BLOG ON STRATEGY & INNOVATION
Ideas, tools and frameworks to reimagine strategy, build innovation capability, and lead with purpose in an AI‑transformed world

Melway, A Disruption Story
In this article, I share three enduring lessons on disruption based on the journey of one of Australian most iconic products, Melway:
1. The Customer Job Endures, But the Solution Evolves
2. It’s Always Hard for the Incumbent to React to Disruption
3. The Road to Obsolescence is a Slow Descent

Why is innovation more important than ever?
In my introduction to the Corporate Innovation in Action conference, l shared my experience on why large organisations innovate and my convictions on why innovation is more important than ever today.
You can watch the recording here.