BLOG ON STRATEGY & INNOVATION

Ideas, tools and frameworks to reimagine strategy, build innovation capability, and lead with purpose in an AI‑transformed world

 
Melway, A Disruption Story
Frederic Etiemble Frederic Etiemble

Melway, A Disruption Story

In this article, I share three enduring lessons on disruption based on the journey of one of Australian most iconic products, Melway:
1. The Customer Job Endures, But the Solution Evolves
2. It’s Always Hard for the Incumbent to React to Disruption
3. The Road to Obsolescence is a Slow Descent

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Why is innovation more important than ever?
Frederic Etiemble Frederic Etiemble

Why is innovation more important than ever?

In my introduction to the Corporate Innovation in Action conference, l shared my experience on why large organisations innovate and my convictions on why innovation is more important than ever today.

You can watch the recording here.

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