BLOG ON STRATEGY & INNOVATION

Ideas, tools and frameworks to reimagine strategy, build innovation capability, and lead with purpose in an AI‑transformed world

 
Are customer gains the opposite of pains?
Frederic Etiemble Frederic Etiemble

Are customer gains the opposite of pains?

One question we get all the time, especially from new users of the value proposition canvas is: Are customers’ gains just the opposite of pains?

In this post we explore three simple hacks you can use with your team to sharpen your thinking on customers’ pains and gains.

Read More

Subscribe to the bi-monthly newsletter.