BLOG ON STRATEGY & INNOVATION
Ideas, tools and frameworks to reimagine strategy, build innovation capability, and lead with purpose in an AI‑transformed world

What happens when you really trust employees?
In this blogpost I share the story of how Dutch company Buurtzorg came to dominate the Dutch in home care market with a radical organisational design. I explore how trusting employees could become a source of competitive advantage, and what still prevents most companies to transition to a trust-based organisational design.