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What can we learn from Owlet on testing new business ideas?
In this post, I highlight some key principles related to testing new business ideas that are superbly illustrated by the Owlet video from the International Business Model Competition in 2013:
1. Trust the testing process, not your vision
2. Test desirability before feasibility
3. Evidence trumps opinion
4. You don’t need more time and money to test your business idea
5. Tell your story with the Business Model Canvas