BLOG ON STRATEGY & INNOVATION
Ideas, tools and frameworks to reimagine strategy, build innovation capability, and lead with purpose in an AI‑transformed world

How to use Design Principles as scaffolding for a business transformation
This blog post shows how you can use design principles, one of the tools in the Design Thinking toolbox, as scaffolding for a business transformation. It is based on a story I have shared in the Collaboration by Design book by Philippe Coullomb and Charles Collingwood-Boots.