BLOG ON STRATEGY & INNOVATION
Ideas, tools and frameworks to reimagine strategy, build innovation capability, and lead with purpose in an AI‑transformed world
Do you always start with the customer?
In this post I explain why you don’t always have to start with the customer when you design new value propositions for customers.
But you always have to end with the customer to validate the fit between the customer and your designed product/service.
How to use Design Principles as scaffolding for a business transformation
This blog post shows how you can use design principles, one of the tools in the Design Thinking toolbox, as scaffolding for a business transformation. It is based on a story I have shared in the Collaboration by Design book by Philippe Coullomb and Charles Collingwood-Boots.