BLOG ON STRATEGY & INNOVATION
Ideas, tools and frameworks to reimagine strategy, build innovation capability, and lead with purpose in an AI‑transformed world
Do you always start with the customer?
In this post I explain why you don’t always have to start with the customer when you design new value propositions for customers.
But you always have to end with the customer to validate the fit between the customer and your designed product/service.
Are customer gains the opposite of pains?
One question we get all the time, especially from new users of the value proposition canvas is: Are customers’ gains just the opposite of pains?
In this post we explore three simple hacks you can use with your team to sharpen your thinking on customers’ pains and gains.