What I learnt on coaching from being part of an innovation team

In Spring 2017 I received an invitation to join forces with a global team of designers and IMD MBA students led by my mentor and friend Greg Bernarda to turn a new business idea into a tested business model in just 5 weeks. In this blogpost I share the key learnings and innovation insights gained from joining a fascinating team adventure. And what I was reminded of by using the business model innovation toolkit as the innovator, not the coach.