BLOG ON STRATEGY & INNOVATION
Ideas, tools and frameworks to reimagine strategy, build innovation capability, and lead with purpose in an AI‑transformed world

The three steps of my initiation into business model innovation
In this blogpost I share the three steps of my career transition to become an innovation advisor:
- being introduced by Pete Cohen to the Business Model Canvas in 2014,
- working with Greg Bernarda, co-author of Value Proposition Design, for the first time in 2015,
- learning directly from Alex Osterwalder and Yves Pigneur at the Strategyzer bootcamp in 2016.