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  <url>
    <loc>https://www.fredericetiemble.com/project</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-25</lastmod>
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  <url>
    <loc>https://www.fredericetiemble.com/project/the-growth-map</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1753421824930-TNM2CGUUUDX66KACLKYU/The+Growth+Map.png</image:loc>
      <image:title>PROJECT - The Growth Map - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/project/corporate-innovation-in-action-conference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/c2563b8c-ae7e-4a62-9d41-e5be8d9ff84a/Corporate+Innovation+in+Action+team.png</image:loc>
      <image:title>PROJECT - Corporate Innovation in Action conference</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/project/unlocking-innovation-at-agile-australia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/4121ac13-2aad-43a2-a727-ed89ba2666b9/52448916757_af86085119_o.jpg</image:loc>
      <image:title>PROJECT - “Unlocking Innovation” at Agile Australia</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/b3fdaf30-1af1-4c0b-b038-cfd5d97013ce/Screenshot+2023-08-24+at+1.07.25+pm.png</image:loc>
      <image:title>PROJECT - “Unlocking Innovation” at Agile Australia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/project/innovation-as-a-strategic-driver-in-the-legal-industry</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/5d70bf05-5b07-426b-8fec-54e1750638f3/wesley-tingey-KJgkqQcdynQ-unsplash.jpg</image:loc>
      <image:title>PROJECT - Innovation as a strategic driver in the legal industry</image:title>
      <image:caption>Photo by Wesley Tingey on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/project/building-innovation-ecosystems</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/912cffb4-85f9-4318-9a5e-5024886e70d1/Screen+Shot+2022-01-02+at+1.52.01+pm.png</image:loc>
      <image:title>PROJECT - Building Innovation Ecosystems</image:title>
      <image:caption>The 3 key elements of an Innovation Ecosystem</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1705977820749-0ERGHV99UYDBITYD8GLS/Screen+Shot+2021-12-15+at+10.24.53+am.png</image:loc>
      <image:title>PROJECT - Building Innovation Ecosystems</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1705977567736-E1E6YC01ZYAAGQJTSEG0/Screenshot+2024-01-23+at+1.31.36%E2%80%AFpm.png</image:loc>
      <image:title>PROJECT - Building Innovation Ecosystems</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1705977665479-4EHNFJ74OGYM15KBXNEO/Screenshot+2024-01-23+at+1.31.53%E2%80%AFpm.png</image:loc>
      <image:title>PROJECT - Building Innovation Ecosystems</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1705977795078-W2E6243M33OFM4D9H4TQ/Screenshot+2024-01-23+at+1.32.07%E2%80%AFpm.png</image:loc>
      <image:title>PROJECT - Building Innovation Ecosystems</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/project/innovation-insights-for-leaders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/d894d336-d074-42f0-8c3b-5ac074ab7533/IMG_0709.JPG</image:loc>
      <image:title>PROJECT - Innovation Insights for Leaders</image:title>
      <image:caption>Innovation Insights for Leaders workshop with senior leaders of sport and recreation associations in Victoria</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/project/strategy-innovation-masterclass-in-melbourne</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599424202346-U48AMSLMEP2M15ESOXVQ/IMG_5662.JPG</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass in Melbourne</image:title>
      <image:caption>Nick Rakis, Greg Bernarda and Fred Etiemble take possession of the venue for AV check on night before first ever Strategyzer masterclass in Australia</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599424202686-MMZNTXLXNHI68CXPRO1S/IMG_5665.JPG</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass in Melbourne</image:title>
      <image:caption>Nick Rakis preparing presenter desk on night before Melbourne masterclass</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599424243504-JHHQJPD7RDHN8MSAP8SI/IMG_5669.JPG</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass in Melbourne</image:title>
      <image:caption>Greg Bernarda realising his dream of projecting a picture of Roger Federer on biggest screen of Southern hemisphere… (or close enough)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599424240836-GHMKH4TXJLK05AF2QX8J/IMG_5680.JPG</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass in Melbourne</image:title>
      <image:caption>One of the strongest convictions of Strategyzer and a key design principle for the masterclass in Melbourne</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599424238006-OLAHTOT445MBZ8FI7T1M/IMG_5685.JPG</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass in Melbourne</image:title>
      <image:caption>Greg Bernarda executing his "signature move": the Michelin story with the value proposition canvas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599424236325-XBJYCKDEYJPNREI0WQM4/StrategyzerMasterclassMelbourne2017-9331.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass in Melbourne</image:title>
      <image:caption>Nick Rakis coaching participants during exercises</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599424235134-ACIRDXMWG3MKEZSLXGCX/StrategyzerMasterclassMelbourne2017-9473.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass in Melbourne</image:title>
      <image:caption>Fred Etiemble jumping on stage to present business model best practices... and give Greg Bernarda a rest on first morning</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599424233224-H3ZDKI8ASV8BLV666AVW/StrategyzerMasterclassMelbourne2017-9506%2Bcopy.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass in Melbourne</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599424230993-LATHWBOOPO3PDJ4VR7K9/StrategyzerMasterclassMelbourne2017-9503.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass in Melbourne</image:title>
      <image:caption>In business model innovation as well, all elements are connected</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599424232021-37YPAJKYS2XZGF1ULAVU/StrategyzerMasterclassMelbourne2017-9747.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass in Melbourne</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599424229293-1SAR90FVMCGWUE5Y98LR/StrategyzerMasterclassMelbourne2017-9500.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass in Melbourne</image:title>
      <image:caption>Jessamy Gee listening in and recording in her own graphical way the key insights from the workshop</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599424229105-J1OKBDJQHO64EJDARIRJ/StrategyzerMasterclassMelbourne2017-9536.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass in Melbourne</image:title>
      <image:caption>Nick Rakis summarising key discussions that happened at the break between participants and local coaches</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599424226767-726JRJD63H1QCA9KFFP5/StrategyzerMasterclassMelbourne2017-9546.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass in Melbourne</image:title>
      <image:caption>Greg Bernarda finding his groove</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599424226767-2LLSHGRTO1356PHVFUKE/StrategyzerMasterclassMelbourne2017-9559.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass in Melbourne</image:title>
      <image:caption>Participants finding their groove as well</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599424223865-K24H79G630V70SPMVE3T/StrategyzerMasterclassMelbourne2017-9776.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass in Melbourne</image:title>
      <image:caption>Greg Bernarda introducing the key themes chosen for table discussions during the optional dinner between the two days</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599424223864-7567XWAVGMYAVBIJH1YA/StrategyzerMasterclassMelbourne2017-9345.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass in Melbourne</image:title>
      <image:caption>"Who knows how to go from an idea to a business?"</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599424220308-6ZJL4IUTNQ7JKEIIS6RL/StrategyzerMasterclassMelbourne2017-9704.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass in Melbourne</image:title>
      <image:caption>There's nothing like a marshmallow challenge to embed key lessons on prototyping</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599424220311-3BXQ2Z6YHTEQ3N5AZQC6/IMG_5712.JPG</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass in Melbourne</image:title>
      <image:caption>Nick Rakis presenting the CERES imaging case study</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599424217081-D8C3KZZ7XZ2KQRXMB5WC/StrategyzerMasterclassMelbourne2017-9622.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass in Melbourne</image:title>
      <image:caption>"I have been thinking a lot about high-value jobs lately" says Fred Etiemble</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599424217245-2RFYLSU6T9TJ96VXL8QK/IMG_5690.JPG</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass in Melbourne</image:title>
      <image:caption>A brand new story presented for the first time during the Melbourne masterclass</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599424213778-6CICL6FVPMXY7CLQB16F/StrategyzerMasterclassMelbourne2017-9722.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass in Melbourne</image:title>
      <image:caption>Drawing was highly recommended during the 2 days, but not BLAH BLAH BLAH</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599424212935-NKY6PH2K4YHOLN2EZU39/StrategyzerMasterclassMelbourne2017-9757.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass in Melbourne</image:title>
      <image:caption>Greg Bernarda roaming the room</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599424210763-2UVVAZIQR4MQFEHHOVSJ/StrategyzerMasterclassMelbourne2017-9772.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass in Melbourne</image:title>
      <image:caption>Pitch by participants using the Business Model Canvas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599424206947-C2XC5N9TP3HO3PYGCVXD/IMG_5704.JPG</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass in Melbourne</image:title>
      <image:caption>Love the design of the Innovation Sprint. Can't wait for the first one in Melbourne...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599424208810-INOAXY314J9IM6V1120T/StrategyzerMasterclassMelbourne2017-9778.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass in Melbourne</image:title>
      <image:caption>Jessamy Gee's drawings from the two days were offered to participants at the end of the workshop as a souvenir of the Melbourne 2017 Strategyzer masterclass</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/project/workshop-with-the-catalyst-network</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-18</lastmod>
    <image:image>
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      <image:title>PROJECT - Workshop with The Catalyst Network</image:title>
    </image:image>
    <image:image>
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      <image:title>PROJECT - Workshop with The Catalyst Network</image:title>
      <image:caption>Josie Gibson, founder of Catalyst Network and organiser of the Universal Basic Income workshop, welcomes participants</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599423619609-G946JWIM0AIMQ9DJT6V3/20171024_E%2BAlgra_0033.jpg</image:loc>
      <image:title>PROJECT - Workshop with The Catalyst Network</image:title>
      <image:caption>Greg Bernarda helps the group smoothly transition from intense questioning and discussions to prototyping a course of actions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599423618737-ECM52BOMSXVEG8SMVKD3/20171024_E%2BAlgra_0038.jpg</image:loc>
      <image:title>PROJECT - Workshop with The Catalyst Network</image:title>
      <image:caption>Fiona Ingram facilitates the group exploration of our desired future through generative questioning</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599423616383-RJ2JGPFD1NO1VY1QY6Q6/20171024_E%2BAlgra_0040.jpg</image:loc>
      <image:title>PROJECT - Workshop with The Catalyst Network</image:title>
      <image:caption>Cass Spong helps the group "download" how they think about the future today</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599423614027-MZSI9BFSGTYFZHD3IBG9/20171024_E%2BAlgra_0099.jpg</image:loc>
      <image:title>PROJECT - Workshop with The Catalyst Network</image:title>
    </image:image>
    <image:image>
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      <image:title>PROJECT - Workshop with The Catalyst Network</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599423604143-V0RWQ1N8ORK6C382RAJ1/20171024_E%2BAlgra_0121.jpg</image:loc>
      <image:title>PROJECT - Workshop with The Catalyst Network</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599423598367-ZO3W4Q060DSMUNO8JMBO/20171024_E%2BAlgra_0123.jpg</image:loc>
      <image:title>PROJECT - Workshop with The Catalyst Network</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599423599403-NHWMSMFFHQO54VRLYYMW/20171024_E%2BAlgra_0124.jpg</image:loc>
      <image:title>PROJECT - Workshop with The Catalyst Network</image:title>
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    <image:image>
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      <image:title>PROJECT - Workshop with The Catalyst Network</image:title>
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    <image:image>
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      <image:title>PROJECT - Workshop with The Catalyst Network</image:title>
      <image:caption>There's a storm coming in Melbourne, Australia, but not only…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599423589188-2ULOFCJHRQ252OD4PQSZ/20171025_E%2BAlgra_0169.jpg</image:loc>
      <image:title>PROJECT - Workshop with The Catalyst Network</image:title>
      <image:caption>Time to learn something new: 45 minutes to "Learn as much as you can"</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599423587080-KUWPRB0Q1ALDECCCBIVO/20171025_E%2BAlgra_0180.jpg</image:loc>
      <image:title>PROJECT - Workshop with The Catalyst Network</image:title>
    </image:image>
    <image:image>
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      <image:title>PROJECT - Workshop with The Catalyst Network</image:title>
      <image:caption>Celebration time!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/project/collaboration-by-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599422491348-EBHC9Y3BMLTW2HTBPSJI/Collaboration%2Bby%2BDesign.png</image:loc>
      <image:title>PROJECT - Collaboration by Design</image:title>
      <image:caption>Final cover design by Sven Lefers and Paul Telling</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599422490959-B43STQQ5SURGR3TFSWGJ/IMG_3878.JPG</image:loc>
      <image:title>PROJECT - Collaboration by Design</image:title>
      <image:caption>Co-author Charles Collingwood-Boots during first collaborative writing sprint in February 2017</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599422487539-77T420QPTF6V7UFPOU5M/IMG_3874.JPG</image:loc>
      <image:title>PROJECT - Collaboration by Design</image:title>
      <image:caption>Co-author Philippe Coullomb during first collaborative writing sprint in February 2017</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599422488194-E5EDZQUYV00S42PCY07D/IMG_1184.JPG</image:loc>
      <image:title>PROJECT - Collaboration by Design</image:title>
      <image:caption>John Hibble, Charles Collingwood-Boots, Sven Lefers and myself celebrate the end of the first writing sprint in February 2017. The book project is well launched...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599422482551-W3GDO0Q4MHCD7RVD90JA/IMG_3896.JPG</image:loc>
      <image:title>PROJECT - Collaboration by Design</image:title>
      <image:caption>Jarryd Daymond, a fantastic writer and proof-reader, joins us for a day during the first writing sprint</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599422482903-GSPM25472NRYJ40F4RH1/IMG_3903.JPG</image:loc>
      <image:title>PROJECT - Collaboration by Design</image:title>
      <image:caption>Charles Collingwood-Boots feeling ecstatic about writing a book!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599422513379-NQE9FC7ADZPPXFFSMI9S/IMG_3908.JPG</image:loc>
      <image:title>PROJECT - Collaboration by Design</image:title>
      <image:caption>The dog team, a.k.a Igor and Boris, always ready to provide moral support to co-author Philippe Coullomb</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599422514213-ZTGSX0LI77T4LIFYSOY4/IMG_2382.JPG</image:loc>
      <image:title>PROJECT - Collaboration by Design</image:title>
      <image:caption>The team is back for writing sprint 2 with the addition of Valentin Boré for sprint facilitation and Paul Telling for illustrations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599422508708-5929L72RF8V0DWQB6TZH/IMG_4648.JPG</image:loc>
      <image:title>PROJECT - Collaboration by Design</image:title>
      <image:caption>For a long time - until the final title emerged - we were just calling it "Ze Book"</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599422507367-GMC0TYVQW0RBDI0J7N2P/IMG_4732.JPG</image:loc>
      <image:title>PROJECT - Collaboration by Design</image:title>
      <image:caption>This is where Sven Lefers graphical magic is created</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599422501136-F521CH6FGM1POY3MG1NP/IMG_4727.JPG</image:loc>
      <image:title>PROJECT - Collaboration by Design</image:title>
      <image:caption>Paul Telling caught during a quick break during third and final writing sprint</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599422504945-Z2YFE3PZ8M4IM9LX3AL4/IMG_4730.JPG</image:loc>
      <image:title>PROJECT - Collaboration by Design</image:title>
      <image:caption>John Hibble has found the perfect spot for proof-reading latest manuscript during writing sprint 3</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599422495624-IKL7B6K0NQTY7BWZ5K7I/DNWJSAvVwAANb6x.jpg</image:loc>
      <image:title>PROJECT - Collaboration by Design</image:title>
      <image:caption>I knew this is how it would finish: books are in the box and ready to be sent accross the world</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599422495624-ZO8ZZIGI9QECOSLHUIRR/DPGx8vUX4AAMEGn.png-large.png</image:loc>
      <image:title>PROJECT - Collaboration by Design</image:title>
      <image:caption>If you don't like the book maybe you'll like the mug.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599422494010-C8CB3BJOIG67WCL4BMJQ/DRZTP6iVAAAqpSZ.jpg-large.jpg</image:loc>
      <image:title>PROJECT - Collaboration by Design</image:title>
      <image:caption>Co-authors Charles Collingwood-Boots, Philippe Coullomb and illustrator Paul Telling getting ready for book launch in Sydney in December 2017.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/project/innovation-metrics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599421794306-6J4E0SKS93UT846M20D9/Screen%2BShot%2B2018-04-25%2Bat%2B5.36.09%2Bam.png</image:loc>
      <image:title>PROJECT - Innovation Metrics</image:title>
      <image:caption>Tweet highlighting some of Alex’s existing convictions entering the innovation metrics co-creation project</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599421793424-GOXLGMXU8ZKMKPUFQPYL/IMG_5562.jpg</image:loc>
      <image:title>PROJECT - Innovation Metrics</image:title>
      <image:caption>I’m back to Switzerland for the kick-off of the innovation metrics project!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599421791652-BE3KHU6RS7T9NI9HFN3D/IMG_5459.jpg</image:loc>
      <image:title>PROJECT - Innovation Metrics</image:title>
      <image:caption>Alex Osterwalder entering the stage of the innovation metrics co-creation project. 15 minutes to kick-off!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599421787968-LMP56JTVBGQFRHC6IR1L/Reduce_Risk_Uncertainty_Strategyzer.png</image:loc>
      <image:title>PROJECT - Innovation Metrics</image:title>
      <image:caption>Our driving ambition throughout the innovation metrics project: how to reduce the uncertainty of new business ideas?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599421787968-HEGDIR0NSTBPJ58KQTYR/IMG_5478.jpg</image:loc>
      <image:title>PROJECT - Innovation Metrics</image:title>
      <image:caption>Facilitated download of current practices related to innovation measurement with participating companies</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599421786179-8VQFD6X17W1B2WSX4J7U/IMG_5520.jpg</image:loc>
      <image:title>PROJECT - Innovation Metrics</image:title>
      <image:caption>Yves Pigneur putting the project in context of business model thinking and evidence-based innovation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599421784957-W4WJ7A0KOCD3JEKFDF99/IMG_5499.jpg</image:loc>
      <image:title>PROJECT - Innovation Metrics</image:title>
      <image:caption>Facilitated peer learning among participating companies</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599421783441-G7LXWVYDQXZS0HF3QHPC/IMG_5525.jpg</image:loc>
      <image:title>PROJECT - Innovation Metrics</image:title>
      <image:caption>Stattys and visual thinking helping us organise the flow of information on existing metrics being used by participating companies</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599421781185-6OU679M11WB4AGL13W2A/FullSizeRender.jpg</image:loc>
      <image:title>PROJECT - Innovation Metrics</image:title>
      <image:caption>Dinner and picture time… au club nautique de Morges</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599421779972-F67CGQ8BGMSP0RWZ778D/IMG_5506.jpg</image:loc>
      <image:title>PROJECT - Innovation Metrics</image:title>
      <image:caption>Quick recap on business model thinking by Alex before we start day 2</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599421777462-X6FE9XLT7J5DJMXR6ZVG/IMG_5513.jpg</image:loc>
      <image:title>PROJECT - Innovation Metrics</image:title>
      <image:caption>Day 2 of innovation metrics project is about to start</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599421774695-4GWG0Y4CCWTVRN4XXDQM/Screen%2BShot%2B2018-04-25%2Bat%2B7.27.03%2Bam.png</image:loc>
      <image:title>PROJECT - Innovation Metrics</image:title>
      <image:caption>Tweet sharing initial visual prototype on innovation metrics and the start of an experiments library</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599421775031-98AVQVA8WN7Y18L4KISO/IMG_6060.jpg</image:loc>
      <image:title>PROJECT - Innovation Metrics</image:title>
      <image:caption>The prototyping iterations on innovation metrics continue throughout the Australian summer. Here a feedback call on the experiments library taken from my temporary office in New Caledonia</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599421770526-9EQSNODZ15MCHQ95SCGV/IMG_0440.JPG</image:loc>
      <image:title>PROJECT - Innovation Metrics</image:title>
      <image:caption>The prototyping iterations on innovation metrics continue throughout the Australian summer. Here a feedback call with a participating company taken from my temporary office in Tasmania</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599421769653-HRYZV137KU3M1ZLG8XTK/IMG_0189.jpg</image:loc>
      <image:title>PROJECT - Innovation Metrics</image:title>
      <image:caption>7 months later we’re back to Alex’s office in Switzerland - where it all started - for the conclusion of the innovation metrics project</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599421761642-NSWU8CSS8KNDGI8GBTMO/8e498fac-d47f-401c-b69a-8936670ea232-original.jpeg</image:loc>
      <image:title>PROJECT - Innovation Metrics</image:title>
      <image:caption>Alex Osterwalder about to present the latest prototypes created in the innovation metrics project</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599421762483-FUWLIYMJ6GCSC3GLM96P/IMG_0197.JPG</image:loc>
      <image:title>PROJECT - Innovation Metrics</image:title>
      <image:caption>Lunch time in Preverenges</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599421756532-CQ5MJZ8UTH0EHFD91FEU/IMG_0191.JPG</image:loc>
      <image:title>PROJECT - Innovation Metrics</image:title>
      <image:caption>Presentation of latest prototype on portfolio management</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599421750221-S33ZGXOXRGVWHPBAATEB/IMG_0192.jpg</image:loc>
      <image:title>PROJECT - Innovation Metrics</image:title>
      <image:caption>Presentation of latest insights by Alex inspired by venture capital industry learnings</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599421748061-B8JJ9MI1L5ED9GSKOSVH/Screen%2BShot%2B2018-04-25%2Bat%2B5.34.26%2Bam.png</image:loc>
      <image:title>PROJECT - Innovation Metrics</image:title>
      <image:caption>Tweet highlighting Alex’s convictions on innovation metrics: the need for a specific set of metrics different from execution metrics</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/project/innovation-sprint</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599170435123-O97346N29QQ3HCOUB2WT/Screen%2BShot%2B2019-02-11%2Bat%2B9.14.27%2Bpm.png</image:loc>
      <image:title>PROJECT - Innovation Sprint</image:title>
      <image:caption>How the Strategyzer Innovation Sprint works…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599170435385-G0HZMSXPV9R7ZNCO4XLF/IMG_0209.jpeg</image:loc>
      <image:title>PROJECT - Innovation Sprint</image:title>
      <image:caption>Greg Bernarda and I did the design for the 2-day ideation workshop to kick-off the innovation sprint in beautiful Zurich in March 2018</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599170431850-945BSWWMJ4ERGBX965JH/IMG_0211.jpeg</image:loc>
      <image:title>PROJECT - Innovation Sprint</image:title>
      <image:caption>We do most of our design work with Greg during long walks. Stopping at a coffee place every once in a while to document our emerging design. Sometimes our walks take us to funny places…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599170427657-7UDHQ6TUK0X6WH2V9DUA/IMG_0256.jpeg</image:loc>
      <image:title>PROJECT - Innovation Sprint</image:title>
      <image:caption>As the 2-day ideation workshop was in Seoul I took my big boy with me so he could visit one of his friends who had relocated there a year before</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599170429997-ULPNTGWJ1WC23STSCAW4/CD8D0256-0EC1-4715-ADA9-8A07A19A1BE2.jpg</image:loc>
      <image:title>PROJECT - Innovation Sprint</image:title>
      <image:caption>View from my hotel room in Seoul</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599170423628-A44E87MCB70C2OLCW40X/IMG_0287.jpeg</image:loc>
      <image:title>PROJECT - Innovation Sprint</image:title>
      <image:caption>Greg Bernarda kicking-off our 2-day ideation workshop with the 5 teams we were coaching throughout 12-week of innovation sprint</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599170423533-PWKXMKR54636E4ID7MGH/IMG_0293.jpeg</image:loc>
      <image:title>PROJECT - Innovation Sprint</image:title>
      <image:caption>Trying out the offering trigger tool from our friend and Strategyzer coach Christian Doll during the first day of the ideation workshop</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599170455714-KUXCI3ZBXC3QFZBR21C5/IMG_0296.jpg</image:loc>
      <image:title>PROJECT - Innovation Sprint</image:title>
      <image:caption>A happy team at the end of the 2-day workshop with Luis, Customer Relationship Manager at Strategyzer, Greg and I…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599170455964-7JDCWN9FARFNN3JSHG5I/IMG_0332.jpeg</image:loc>
      <image:title>PROJECT - Innovation Sprint</image:title>
      <image:caption>Views of Seoul from the Lotte World Tower (555 m high). The shadow it casts on the city is insane…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599170451675-DJ4C4FCYAORTRI8U67S8/IMG_0328.jpeg</image:loc>
      <image:title>PROJECT - Innovation Sprint</image:title>
      <image:caption>Lucky for us my son and I don’t suffer from vertigo…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599170443926-WWY2XXHHGG4OZJEXMD6U/IMG_1268.jpeg</image:loc>
      <image:title>PROJECT - Innovation Sprint</image:title>
      <image:caption>After 8 weeks of remote coaching time to get back on a plane for the results workshop at the end of the innovation sprint…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599170442599-PZPAA1ZRMDMKR9LNJWG7/IMG_1269.jpeg</image:loc>
      <image:title>PROJECT - Innovation Sprint</image:title>
      <image:caption>Results workshop was located in beautiful Singapore in July 2018</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599170440903-MSTACEEZDSU7DXGSPQG3/IMG_1271.jpeg</image:loc>
      <image:title>PROJECT - Innovation Sprint</image:title>
      <image:caption>A few minutes before the results workshop started on July 6, Greg and I looked so jet lagged that day…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599170439077-0UK4Z02564VM7WJIQ8CF/IMG_1276.jpeg</image:loc>
      <image:title>PROJECT - Innovation Sprint</image:title>
      <image:caption>Enjoying a drink with a view with our five teams at the end of the workshop, before catching a late flight back…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599170435123-O97346N29QQ3HCOUB2WT/Screen%2BShot%2B2019-02-11%2Bat%2B9.14.27%2Bpm.png</image:loc>
      <image:title>PROJECT - Innovation Sprint</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/project/strategy-and-innovation-masterclass</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599169691905-4S72Q1WA6Z3PRASL4Z05/DSC_3903.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599169710443-P51UHFLZJBUR23NQK2PM/DSC_0059.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass</image:title>
      <image:caption>My first time on stage with Alex Osterwalder at Berlin masterclass in August 2018: a dream come true…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599169709405-YD8M12481XH4JHKO3UE2/IMG_1689%2B2.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass</image:title>
      <image:caption>Alex sharing our new thinking and toolkit on innovation metrics…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599169703624-6LQ82L2ETWCYH1MRPMOR/IMG_1692.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass</image:title>
      <image:caption>A very happy team in the airport lounge after the Berlin masterclass 2018…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599169697449-SVID4HN12K7KP74UDYRG/IMG_2562.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass</image:title>
      <image:caption>On stage at Boston masterclass in November 2018 to present Value Proposition Design best practices created by Greg Bernarda…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599169696589-MOD632NJ2V28HHQE880I/DSC_3732.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass</image:title>
      <image:caption>Nice stacks of Value Proposition Design books distributed at registration…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599169695573-RE6X5OMFNJUMIS738V3K/DSC_3731.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass</image:title>
      <image:caption>Getting ready to start Singapore masterclass in October 2018…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599169692964-92XR4NA4CVIMT5S9XRCK/DSC_3786.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass</image:title>
      <image:caption>Greg Bernarda opening the Singapore masterclass…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599169691905-4S72Q1WA6Z3PRASL4Z05/DSC_3903.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass</image:title>
      <image:caption>Roaming the room to help participants during exercises is one of me favourite things to do in a masterclass…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599169689163-KCCM95VPNLGKALMZ2UMT/DSC_3830.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass</image:title>
      <image:caption>Who said learning and fun couldn't go together?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599169680987-YK8LB9OKRTPREKVETDDJ/DSC_4530.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass</image:title>
      <image:caption>Air conditioning was so strong in Singapore that I hardly ever took off the sweater in those two days of masterclass…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599169683748-O16UNVWCX4MT5U9HW25D/IMG_4125.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass</image:title>
      <image:caption>Celebrating with awesome team of volunteers in Singapore…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599169677585-3SOAC3MY1FUK3TVSV2PE/IMG_1065.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass</image:title>
      <image:caption>A quiet moment before participants storm the room for the Melbourne masterclass 2018…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599169672861-IEOLQBM7GRMEF992SGUS/IMG_0966.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass</image:title>
      <image:caption>Such incredible energy from Greg…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599169672700-VMYDJVK0H5VOLWVZ8H0T/IMG_0850.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass</image:title>
      <image:caption>Roaming the room to help participants during exercises is one of me favourite things to do in a masterclass…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599169666527-W7XG31PLWD45CPQZMR1K/IMG_0861.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass</image:title>
      <image:caption>A venue with a view for the Melbourne masterclass in October 2018…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599169668453-QM6AK1XMRMIATQVR8GJ3/IMG_1081.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass</image:title>
      <image:caption>Nick Rakis facilitating the Ceres Imaging exercise…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599169722827-R1WJT2TY7KJ3F448NH3M/IMG_0932.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass</image:title>
      <image:caption>Greg Bernarda roaming the room to help participants during exercises and keeping the catch mic close…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599169722834-XB2YFNFNO6Y6ZCFWIL1P/IMG_1181.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass</image:title>
      <image:caption>Only picture where Nick, Greg and I are together with a matching message on screen…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599169717587-63QOKXFMDRUHREO856I2/IMG_1178%2Bcopy.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass</image:title>
      <image:caption>My favourite volunteer at the Melbourne masterclass (my daughter)…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599169717921-6IJGWNE1UHCJYEGGMUY1/IMG_1371%2Bcopy.jpg</image:loc>
      <image:title>PROJECT - Strategy &amp;amp; Innovation Masterclass</image:title>
      <image:caption>Wrapping up Melbourne masterclass 2018…</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/project/disruption-risk-assessment-tool</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599162704866-Q989W1MS2DC091YLOSJB/image-asset.jpeg</image:loc>
      <image:title>PROJECT - Disruption Risk Assessment Tool</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/project/strategy-sprint-at-irt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599165485857-GWRS31KXTIPOS7SI7J70/IRT+Stratregy+Sprint+picture.jpeg</image:loc>
      <image:title>PROJECT - Strategy Sprint at IRT</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/project/transformation-inhome-care-at-irt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1598560924148-CUVRPEGK6FGAJCVMDTSD/InHome+Care+at+IRT</image:loc>
      <image:title>PROJECT - InHome Care at IRT</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/project/the-invincible-company-book</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1598559228163-E8WAD5J5HBW9IPA7UY9N/IMG_4726.jpg</image:loc>
      <image:title>PROJECT - The Invincible Company Book</image:title>
      <image:caption>Very first input I received on The Invincible Company book project: the Team Alignment Map made by Alex Osterwalder, Yves Pigneur and Alan Smith during the book kick-off in the UK in May 2018…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1598559248809-0H2X636MH2CY5HMET7HI/IMG_1536.jpg</image:loc>
      <image:title>PROJECT - The Invincible Company Book</image:title>
      <image:caption>Combined book team and Strategyzer content team offsites in Disentis, deep in Swiss mountains , in August 2018…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1598559252900-AB79SU7GNIULEIHNPEBT/IMG_1522.jpg</image:loc>
      <image:title>PROJECT - The Invincible Company Book</image:title>
      <image:caption>Pitching exercise on potential cases studies for The Invincible Company during Disentis offsite…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1598559248802-BJ9INMPBY861DLRWNQ6K/IMG_1523.jpg</image:loc>
      <image:title>PROJECT - The Invincible Company Book</image:title>
      <image:caption>Alan facilitating the synthesis of the case pitching exercise…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1598559254086-E57SSNRHKY32QU2R1XZG/0.jpg</image:loc>
      <image:title>PROJECT - The Invincible Company Book</image:title>
      <image:caption>Temporary book cover on the first book web page quickly put together at beginning of project…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1598559243615-T6XJQWXIJM8ZHU5SKHO9/IMG_2173.jpg</image:loc>
      <image:title>PROJECT - The Invincible Company Book</image:title>
      <image:caption>A walk in the beautiful Californian landscape with Steve Blank and Alex Osterwalder after an intense feedback session on some of the new concepts in the book…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1598559243414-N7RU2MTZ03VGYTSOO3GE/IMG_2183.jpg</image:loc>
      <image:title>PROJECT - The Invincible Company Book</image:title>
      <image:caption>Who is the best table tennis player among those two innovation champions? My lips are sealed…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1598559239720-QKXL169A6FHID32X3Q04/IMG_2187.jpg</image:loc>
      <image:title>PROJECT - The Invincible Company Book</image:title>
      <image:caption>Tesla is the first case we worked on and we went through so many iterations of this case to finally find our case template…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1598559239814-GGQR07S082IC4R5RIT5Z/IMG_2190.jpg</image:loc>
      <image:title>PROJECT - The Invincible Company Book</image:title>
      <image:caption>Boston book offsite in November 2018, focused on feedback on first cases for the book…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1598559236130-BPSEPQD89F7MOFFMIRKX/IMG_2957.jpg</image:loc>
      <image:title>PROJECT - The Invincible Company Book</image:title>
      <image:caption>Working session with Yves and Alex on the disruption assessment tool prototype, the day before the Tokyo Masterclass in April 2019…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1598559227785-XGD396TLGFFCQOKZAJ76/Invincible_Company_Book.jpg</image:loc>
      <image:title>PROJECT - The Invincible Company Book</image:title>
      <image:caption>New cover prototype, nicknamed the black cover…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1598559349416-ZUB70EV42MG4GSJ438JH/Book%252Bblogpost%252B3%252BPicture7.jpg</image:loc>
      <image:title>PROJECT - The Invincible Company Book</image:title>
      <image:caption>Testing some of the business model INVENT patterns in book during a meet up in Melbourne in April 2019…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1598559233828-5WIS2WN2U8LBE8LO0DYM/IMG_3601.jpg</image:loc>
      <image:title>PROJECT - The Invincible Company Book</image:title>
      <image:caption>The physical book wall in Alex’s office…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1598559231048-1HVONBFHUL6XS0LAFZT2/IMG_3614.jpg</image:loc>
      <image:title>PROJECT - The Invincible Company Book</image:title>
      <image:caption>Alex and Alan iterating on key visuals for the book during book offsite in Alex’s office, aka the book cave, in July 2019…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1598559232823-BJJC42UB77RXT03AY854/IMG_3609.jpg</image:loc>
      <image:title>PROJECT - The Invincible Company Book</image:title>
      <image:caption>Book work is only interrupted by the most important Wimbledon tennis games, which will lead to the most traumatic experience of the whole project in the Wimbledon finals…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1598559221994-MPP4WZ4X6YPUG10A5FTC/Testing-Business-Ideas-3.jpg</image:loc>
      <image:title>PROJECT - The Invincible Company Book</image:title>
      <image:caption>Our book project is put on a slow burner as key team members need to focus on finishing the Testing Business Ideas book. Lesson for the future: one book at a time is better…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1598559235335-PILI8C2ZJCLPIZZR9ZBV/IMG_3247.jpg</image:loc>
      <image:title>PROJECT - The Invincible Company Book</image:title>
      <image:caption>Relentless case work in my office…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1598559224900-O27W6Z3TWY4WYTLGUXSO/Screen%2BShot%2B2020-01-23%2Bat%2B4.43.03%2Bpm.jpg</image:loc>
      <image:title>PROJECT - The Invincible Company Book</image:title>
      <image:caption>The book team pushing through the last sprint to make our January 16 deadline to send whole manuscript to publisher Wiley…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1598559222394-3D376S5AQN67Y0I2NZ3M/Screen%2BShot%2B2020-01-23%2Bat%2B4.43.36%2Bpm.jpg</image:loc>
      <image:title>PROJECT - The Invincible Company Book</image:title>
      <image:caption>And finally… the beginning! Alex puts the finishing touch to the introduction of The Invincible Company a couple of hours before deadline…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1598559225344-MGPLQ9FIGQPQ6245QIZ3/Invincible_hero_perspective_shadow.jpg</image:loc>
      <image:title>PROJECT - The Invincible Company Book</image:title>
      <image:caption>The final cover of The Invincible Company book released in April 2020…</image:caption>
    </image:image>
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  <url>
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    <loc>https://www.fredericetiemble.com/project/tag/Business+Tool</loc>
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      <image:caption>Growth Orienteering process</image:caption>
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      <image:caption>“Scalers” pattern in Strategyzer The Invincible Company</image:caption>
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      <image:caption>Source: Strategyzer</image:caption>
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      <image:caption>Photo by Denis Degioanni on Unsplash</image:caption>
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      <image:title>Blog - My 2022 writing year in review</image:title>
      <image:caption>Photo by Carla Cervantes on Unsplash</image:caption>
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      <image:caption>Photo by the blowup on Unsplash</image:caption>
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      <image:caption>Zara as illustration of "Speed Master" Business Model Pattern in The Invincible Company</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Should you incentivise employees to innovate? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Innovation in a downturn? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Innovation in a downturn? - Make it stand out</image:title>
      <image:caption>Source: The Invincible Company by Alex Osterwalder, Yves Pigneur, Fred Etiemble, Alan Smith (WILEY, 2019)</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Four strategic shifts to achieve both growth and sustainability targets - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Four strategic shifts to achieve both growth and sustainability targets - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Four strategic shifts to achieve both growth and sustainability targets - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2022-05-30</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1641093130987-T9D329126LUK8TX3N3F4/Screen+Shot+2022-01-02+at+1.52.01+pm.png</image:loc>
      <image:title>Blog - Innovation requires deep alignment of executives and the board - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/4aae9d96-4e8f-4aaa-bd2c-ce5bf6ea4bcb/Environment+Scan+Picture+1.png</image:loc>
      <image:title>Blog - Innovation requires deep alignment of executives and the board - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/blog/how-to-truly-help-leaders-with-visioning-work</loc>
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    <lastmod>2022-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1e523eb7-301b-4b56-9415-720fcf624cb0/b166501a-a386-4c3e-92bd-bbe9df8c39c8.jpg</image:loc>
      <image:title>Blog - How to truly help leaders with visioning work? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/a02cd92b-1721-4f42-8432-9c34d4531ac9/Screen+Shot+2022-05-06+at+5.11.46+pm.png</image:loc>
      <image:title>Blog - How to truly help leaders with visioning work? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/7a2384f6-33be-4dfa-ad36-65b6308c9c39/Screen+Shot+2022-05-06+at+5.09.37+pm.png</image:loc>
      <image:title>Blog - How to truly help leaders with visioning work? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/305ee254-a9d8-46fd-a7e1-2d6f784b3e96/marc-schulte-a2g3LM0cGFg-unsplash-2.jpg</image:loc>
      <image:title>Blog - How to truly help leaders with visioning work? - Make it stand out</image:title>
      <image:caption>Photo by Marc Schulte on Unsplash</image:caption>
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  <url>
    <loc>https://www.fredericetiemble.com/blog/what-the-latest-ipcc-report-changes-to-your-strategic-process</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/9085cd58-13bd-42da-9834-fb5be52df829/lee-junda-___Lnn9HGko-unsplash.jpg</image:loc>
      <image:title>Blog - What the latest IPCC report changes to your strategic process - Make it stand out</image:title>
      <image:caption>Photo by lee junda on Unsplash</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/4aae9d96-4e8f-4aaa-bd2c-ce5bf6ea4bcb/Environment+Scan+Picture+1.png</image:loc>
      <image:title>Blog - What the latest IPCC report changes to your strategic process - Make it stand out</image:title>
      <image:caption>Source: Strategyzer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/91126914-2ed2-4c26-a8b4-42a7758e1fc0/Long-term+thinking+Picture+1.png</image:loc>
      <image:title>Blog - What the latest IPCC report changes to your strategic process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.fredericetiemble.com/blog/how-to-get-more-from-your-digital-transformation</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1e348c7b-d06e-4a8e-adfb-b69ee9b57948/Screen+Shot+2022-03-02+at+9.53.09+am.png</image:loc>
      <image:title>Blog - How to get more from your digital transformation? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/66fb92c8-779a-4df1-8d59-be7e507a220f/Screen+Shot+2022-03-02+at+9.45.38+am.png</image:loc>
      <image:title>Blog - How to get more from your digital transformation? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/efc8fa07-56bf-4c19-b489-1d9560d994da/Netflix_shift3.gif</image:loc>
      <image:title>Blog - How to get more from your digital transformation? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1646177029553-ABC0V3ME3HHH01VCX1YZ/Screen+Shot+2022-03-02+at+10.23.14+am.png</image:loc>
      <image:title>Blog - How to get more from your digital transformation? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/f092e78e-a083-4aa9-a56c-561d96c7696c/Screen+Shot+2022-03-02+at+9.40.18+am.png</image:loc>
      <image:title>Blog - How to get more from your digital transformation? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/ac493c43-798d-4f4e-bbdb-23b61f79d686/Screen+Shot+2022-03-02+at+9.48.57+am.png</image:loc>
      <image:title>Blog - How to get more from your digital transformation? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/7f4552de-341a-4275-bc0f-2e0800b44e29/Screen+Shot+2022-03-02+at+9.54.58+am.png</image:loc>
      <image:title>Blog - How to get more from your digital transformation? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.fredericetiemble.com/blog/what-you-should-know-about-innovations-time-to-impact</loc>
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    <lastmod>2022-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/f4e34f87-70c4-4f8f-b913-aa80fab91605/Screen+Shot+2022-02-24+at+11.19.02+am.png</image:loc>
      <image:title>Blog - What you should know about innovation’s time to impact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/6dc885bf-31ab-4fa2-a71f-b46410a8f539/Picture+1+time+blogpost.png</image:loc>
      <image:title>Blog - What you should know about innovation’s time to impact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/blog/books-that-most-influenced-my-work-in-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/9169fd6d-8a51-4ff1-9ea5-ce06fdccdafd/humanocracy-cover-2x_0.png</image:loc>
      <image:title>Blog - Books that most influenced my work in 2021</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/09589f67-a626-497e-9d6c-3457def94cb0/book-only.png</image:loc>
      <image:title>Blog - Books that most influenced my work in 2021</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/f58c80b4-785f-40d5-b788-0fe25ef6f35f/mckinsey-3d-final.PNG</image:loc>
      <image:title>Blog - Books that most influenced my work in 2021</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/eec899f3-6e21-4165-a7e7-2c9e35599d41/1*r5-VsZHVLmy5eKYhwtvsCA.png</image:loc>
      <image:title>Blog - Books that most influenced my work in 2021</image:title>
      <image:caption>Source: Sketchnote summary by Rosanna Sibora (link)</image:caption>
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      <image:title>Blog - Books that most influenced my work in 2021</image:title>
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      <image:title>Blog - Books that most influenced my work in 2021</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - Books that most influenced my work in 2021</image:title>
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  <url>
    <loc>https://www.fredericetiemble.com/blog/my-2021-writing-year-in-review</loc>
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    <lastmod>2022-12-03</lastmod>
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      <image:title>Blog - My 2021 writing year in review</image:title>
      <image:caption>Photo by Matt Zhang on Unsplash</image:caption>
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    <lastmod>2021-12-21</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Are your leaders also ready to lead innovation? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.fredericetiemble.com/blog/the-first-18-months-of-leading-the-creation-of-an-innovation-ecosystem</loc>
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    <lastmod>2021-12-16</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.fredericetiemble.com/blog/how-to-choose-the-best-possible-design-for-your-innovation-organisation-today</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1634864823893-SYD1KFPQRNK7GU8KFCIR/Screen+Shot+2021-10-22+at+12.05.05+pm.png</image:loc>
      <image:title>Blog - How to choose the best possible design for your innovation organisation today? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1634871802886-Z0J6QSMK85WDYLBD4NY9/jachymmichal-oVWilf8znF8-unsplash.jpg</image:loc>
      <image:title>Blog - How to choose the best possible design for your innovation organisation today? - Make it stand out</image:title>
      <image:caption>Photo by ᴊᴀᴄʜʏᴍ ᴍɪᴄʜᴀʟ on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1634866898775-PD9IAVIV6SOZQZ66JUSP/Screen+Shot+2021-10-22+at+12.41.09+pm.png</image:loc>
      <image:title>Blog - How to choose the best possible design for your innovation organisation today? - Make it stand out</image:title>
      <image:caption>Example of an option table</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1634865540215-VFW7HS5F65GEDH19O9HS/Screen+Shot+2021-10-22+at+12.18.30+pm.png</image:loc>
      <image:title>Blog - How to choose the best possible design for your innovation organisation today? - Make it stand out</image:title>
      <image:caption>Source: The Invincible Company, Strategyzer</image:caption>
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    <lastmod>2021-10-31</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What drives leaders to invest in transformative innovation? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.fredericetiemble.com/blog/the-road-from-tackers-to-thinkers50</loc>
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      <image:title>Blog - The road from Tackers to Thinkers50</image:title>
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      <image:title>Blog - The road from Tackers to Thinkers50</image:title>
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      <image:title>Blog - The road from Tackers to Thinkers50</image:title>
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      <image:title>Blog - The road from Tackers to Thinkers50</image:title>
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      <image:title>Blog - The road from Tackers to Thinkers50</image:title>
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      <image:title>Blog - The road from Tackers to Thinkers50 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - The road from Tackers to Thinkers50 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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      <image:title>Blog - Leadership support for innovation needs more than good intentions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.fredericetiemble.com/blog/two-questions-to-gauge-the-importance-of-corporate-innovation-in-any-organization</loc>
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    <lastmod>2021-08-11</lastmod>
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      <image:title>Blog - Two Questions to Gauge the Importance of Corporate Innovation in any Organisation - Make it stand out</image:title>
      <image:caption>Photo by Brett Jordan on Unsplash</image:caption>
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      <image:title>Blog - Two Questions to Gauge the Importance of Corporate Innovation in any Organisation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.fredericetiemble.com/blog/interview-on-innovation-ecosystems</loc>
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    <lastmod>2021-04-23</lastmod>
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  <url>
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      <image:title>Blog - An Example from the Pharma Industry on How To Build a Thriving Innovation Ecosystem</image:title>
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      <image:title>Blog - An Example from the Pharma Industry on How To Build a Thriving Innovation Ecosystem</image:title>
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    <image:image>
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      <image:title>Blog - An Example from the Pharma Industry on How To Build a Thriving Innovation Ecosystem</image:title>
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      <image:title>Blog - An Example from the Pharma Industry on How To Build a Thriving Innovation Ecosystem</image:title>
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    <loc>https://www.fredericetiemble.com/blog/the-3-elements-of-an-innovation-ecosystem</loc>
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    <lastmod>2021-04-22</lastmod>
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      <image:title>Blog - The 3 Elements of an Innovation Ecosystem</image:title>
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      <image:title>Blog - The 3 Elements of an Innovation Ecosystem</image:title>
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      <image:title>Blog - The 3 Elements of an Innovation Ecosystem</image:title>
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      <image:title>Blog - The 3 Elements of an Innovation Ecosystem</image:title>
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      <image:title>Blog - The 3 Elements of an Innovation Ecosystem</image:title>
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      <image:title>Blog - The 3 Elements of an Innovation Ecosystem</image:title>
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    <loc>https://www.fredericetiemble.com/blog/align-your-innovation-ecosystem-stakeholders-with-clear-explore-guidance</loc>
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    <priority>0.5</priority>
    <lastmod>2021-04-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1618295929659-IC0OJ3MY26FO3EMP2VW6/04-SonyIllustration.png</image:loc>
      <image:title>Blog - Align your Innovation Ecosystem Stakeholders with Clear Explore Guidance</image:title>
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      <image:title>Blog - Align your Innovation Ecosystem Stakeholders with Clear Explore Guidance</image:title>
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      <image:title>Blog - Align your Innovation Ecosystem Stakeholders with Clear Explore Guidance</image:title>
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      <image:title>Blog - Align your Innovation Ecosystem Stakeholders with Clear Explore Guidance</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1603518605996-OHIZTSIESLZ5ZIMHHROD/Invincible_hero_perspective_shadow.png</image:loc>
      <image:title>Blog - Align your Innovation Ecosystem Stakeholders with Clear Explore Guidance</image:title>
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      <image:title>Blog - Align your Innovation Ecosystem Stakeholders with Clear Explore Guidance</image:title>
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    <loc>https://www.fredericetiemble.com/blog/you-cant-pick-the-winners-at-the-start-in-transformative-innovation-and-pro-basketball</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1609810117542-GLBNGQBJ9EATM2J7L6ZI/Screen+Shot+2021-01-05+at+12.28.01+pm.png</image:loc>
      <image:title>Blog - You can’t pick the winners at the start, in transformative innovation… and pro basketball!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1609804699909-7XT0ZOBXVCS6EZ97NPRT/mike-von-RP7mZFXz7L0-unsplash.jpg</image:loc>
      <image:title>Blog - You can’t pick the winners at the start, in transformative innovation… and pro basketball!</image:title>
      <image:caption>Photo by Mike Von on Unsplash</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1609806662787-GRF47EVWXPA8DMTGXF14/StockSnap_LGV617OJZS.jpg</image:loc>
      <image:title>Blog - You can’t pick the winners at the start, in transformative innovation… and pro basketball!</image:title>
      <image:caption>Photo by Marcin Milewski from StockSnap</image:caption>
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    <loc>https://www.fredericetiemble.com/blog/books-that-most-influenced-my-work-in-2020</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1609304282689-NNJCRHA4VL234W6KHEWE/0*BbtR9m1BE86TdV2A.png</image:loc>
      <image:title>Blog - Books that most influenced my work in 2020</image:title>
      <image:caption>Pirates in the Navy, by Tendayi Viki, illustrated by Holger Nils Pohl</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1609979477604-42XRV6J9EUMOQAM5E2MZ/Screen+Shot+2021-01-07+at+11.29.23+am.png</image:loc>
      <image:title>Blog - Books that most influenced my work in 2020</image:title>
      <image:caption>Source: Strategyzer</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1609304829918-RLKAUG99NS4J6SK054C4/IMG_4748.png</image:loc>
      <image:title>Blog - Books that most influenced my work in 2020</image:title>
      <image:caption>Eglantine and I committing to Mykel Dixon’s creativity process</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1609022753226-V6MQX6GUEGZPSDM8H1XM/Books+2020+Picture+2.png</image:loc>
      <image:title>Blog - Books that most influenced my work in 2020</image:title>
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      <image:title>Blog - Books that most influenced my work in 2020</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1609022358226-68FW8DSJENCI36Y4CBSS/Books+2020+Picture+1.png</image:loc>
      <image:title>Blog - Books that most influenced my work in 2020</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1601843444074-LU9B3IJV1NHCA77YU4W2/Invincible_hero_perspective_shadow.png</image:loc>
      <image:title>Blog - Books that most influenced my work in 2020</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/3490a026-184f-4a91-82f1-129669edd334/1024px-Clayton_Christensen_World_Economic_Forum_2013.jpg</image:loc>
      <image:title>Blog - Books that most influenced my work in 2020 - Make it stand out</image:title>
      <image:caption>Attribution: World Economic Forum from Cologny, Switzerland, CC BY-SA 2.0 &lt;https://creativecommons.org/licenses/by-sa/2.0&gt;, via Wikimedia Commons</image:caption>
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    <loc>https://www.fredericetiemble.com/blog/my-2020-writing-year-in-review</loc>
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    <priority>0.5</priority>
    <lastmod>2021-12-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1608843820094-5RSDSH0ZHO6COHQXHJZN/Screen+Shot+2020-12-25+at+7.54.04+am.png</image:loc>
      <image:title>Blog - My 2020 writing year in review</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1608843518655-FIR5U996UF2U25KQPOV5/slidebean-HH7OwIClUsY-unsplash.jpg</image:loc>
      <image:title>Blog - My 2020 writing year in review</image:title>
      <image:caption>Photo by Slidebean on Unsplash</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1601843444074-LU9B3IJV1NHCA77YU4W2/Invincible_hero_perspective_shadow.png</image:loc>
      <image:title>Blog - My 2020 writing year in review</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1608845079241-7EKI26M92Q7D9Q73SI0K/Screen+Shot+2020-12-25+at+8.24.07+am.png</image:loc>
      <image:title>Blog - My 2020 writing year in review</image:title>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-22</lastmod>
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      <image:title>Blog - Innovation Inception: three ideas that unlock innovation in the minds of leaders</image:title>
      <image:caption>Source: Strategyzer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1607235218747-YNBL7441S6C8VS4DK487/Screen+Shot+2020-11-12+at+1.09.27+pm.png</image:loc>
      <image:title>Blog - Innovation Inception: three ideas that unlock innovation in the minds of leaders</image:title>
      <image:caption>Source: Strategyzer</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Innovation Inception: three ideas that unlock innovation in the minds of leaders</image:title>
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      <image:title>Blog - Innovation Inception: three ideas that unlock innovation in the minds of leaders</image:title>
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    <image:image>
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      <image:title>Blog - Innovation Inception: three ideas that unlock innovation in the minds of leaders</image:title>
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    <priority>0.5</priority>
    <lastmod>2020-12-21</lastmod>
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      <image:title>Blog - How to unlock better innovation outcomes with the 3 types of innovation framework</image:title>
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    <image:image>
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      <image:title>Blog - How to unlock better innovation outcomes with the 3 types of innovation framework</image:title>
    </image:image>
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      <image:title>Blog - How to unlock better innovation outcomes with the 3 types of innovation framework</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1601843444074-LU9B3IJV1NHCA77YU4W2/Invincible_hero_perspective_shadow.png</image:loc>
      <image:title>Blog - How to unlock better innovation outcomes with the 3 types of innovation framework</image:title>
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    <loc>https://www.fredericetiemble.com/blog/what-type-of-innovation-are-you-talking-about</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1607235218747-YNBL7441S6C8VS4DK487/Screen+Shot+2020-11-12+at+1.09.27+pm.png</image:loc>
      <image:title>Blog - What type of innovation are you talking about?</image:title>
      <image:caption>Source: The Invincible Company, by Strategyzer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1607235661246-WPZR2JWTUYOZLPJHEG6F/Screen+Shot+2020-11-12+at+1.09.53+pm.png</image:loc>
      <image:title>Blog - What type of innovation are you talking about?</image:title>
      <image:caption>Source: Strategyzer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1601843444074-LU9B3IJV1NHCA77YU4W2/Invincible_hero_perspective_shadow.png</image:loc>
      <image:title>Blog - What type of innovation are you talking about?</image:title>
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      <image:title>Blog - What type of innovation are you talking about?</image:title>
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    <loc>https://www.fredericetiemble.com/blog/how-does-it-feel-to-become-a-published-author</loc>
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    <priority>0.5</priority>
    <lastmod>2020-10-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1601843444074-LU9B3IJV1NHCA77YU4W2/Invincible_hero_perspective_shadow.png</image:loc>
      <image:title>Blog - How does it feel to become a published author?</image:title>
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    <loc>https://www.fredericetiemble.com/blog/how-to-take-the-guesswork-out-of-innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1601794899065-3BZB51S9QOP48A7EJ3C4/Innovation_Metric_blog_post_images.002.jpeg.jpg</image:loc>
      <image:title>Blog - How to take The Guesswork Out of Innovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1601794851895-IDUSGDQ5FTKQI6926A7L/Innovation_Metric_blog_post_images.001.jpeg.jpg</image:loc>
      <image:title>Blog - How to take The Guesswork Out of Innovation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1601794737160-WPA9IAD7TCB8SKFXEDQY/miguel-a-amutio-ngZ4V-myG5s-unsplash.jpg</image:loc>
      <image:title>Blog - How to take The Guesswork Out of Innovation</image:title>
      <image:caption>Photo by Miguel A. Amutio on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1601794972521-HZ9T5OC1DZW56LGP4CNI/Invincible_hero_perspective_shadow.png</image:loc>
      <image:title>Blog - How to take The Guesswork Out of Innovation</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/blog/three-new-tools-you-need-to-master-to-build-an-invincible-company</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1599173165260-4Y3B8SE87BMBAIS7T2NT/01-header-InnovationToolkit.jpg</image:loc>
      <image:title>Blog - Three New Tools You Need to Master to Build an Invincible Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1598540504388-CDAQMRS1YQW26GIG74XW/02-threetools-InnovationToolkit.png</image:loc>
      <image:title>Blog - Three New Tools You Need to Master to Build an Invincible Company</image:title>
      <image:caption>Source: The Invincible Company by Strategyzer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1598559225344-MGPLQ9FIGQPQ6245QIZ3/Invincible_hero_perspective_shadow.jpg</image:loc>
      <image:title>Blog - Three New Tools You Need to Master to Build an Invincible Company</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/blog/lessons-from-hilti-on-what-it-takes-to-shift-from-a-product-to-a-service-business-model</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1601797563191-BL74QW4D57CSPI0FK80I/02-HiltiShift-HiltiShiftCase.jpg</image:loc>
      <image:title>Blog - Lessons from Hilti on What it Takes to Shift from a Product to a Service Business Model</image:title>
      <image:caption>Source: The Invincible Company by Strategyzer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1601797627319-14XWA0ZFB5DBWOFY1SXE/Invincible_hero_perspective_shadow.png</image:loc>
      <image:title>Blog - Lessons from Hilti on What it Takes to Shift from a Product to a Service Business Model</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1601797459971-WIIJYBA85RM8615EXJZL/01-Hero-HiltiShiftCase.jpg</image:loc>
      <image:title>Blog - Lessons from Hilti on What it Takes to Shift from a Product to a Service Business Model</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/blog/how-to-use-patterns-to-shift-an-outdated-business-model-to-a-more-competitive-one</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1601838263683-CB9N5J80P4O07RPQ3Q78/Invincible_hero_perspective_shadow.png</image:loc>
      <image:title>Blog - How to Use Patterns to Shift an Outdated Business Model to a More Competitive One</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1601837973600-S7V4SY5UTZYKHQ2HK1WN/01-Hero-BusinessModelSHIFTS.jpg</image:loc>
      <image:title>Blog - How to Use Patterns to Shift an Outdated Business Model to a More Competitive One</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/blog/how-to-use-business-model-patterns-to-build-more-resilient-businesses</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1601839812329-M8JAOTJV58JCHU9MY4QI/Screen+Shot+2020-10-05+at+6.29.53+am.png</image:loc>
      <image:title>Blog - How to use Business Model patterns to build more resilient businesses</image:title>
      <image:caption>Source: The Invincible Company by Strategyzer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1601840045002-7LHDXWAY373QZJ09VN3I/Picture+2.png</image:loc>
      <image:title>Blog - How to use Business Model patterns to build more resilient businesses</image:title>
      <image:caption>Source: The Invincible Company by Strategyzer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1601840131942-7F9YJMMEJDY04TKR19RT/Invincible_hero_perspective_shadow.png</image:loc>
      <image:title>Blog - How to use Business Model patterns to build more resilient businesses</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/blog/books-that-most-influenced-my-work-in-2019</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1602995380835-TIYYQA3S3137ICONSUC1/Books+2019+Picture+6.png</image:loc>
      <image:title>Blog - Books that most influenced my work in 2019</image:title>
      <image:caption>Source: Strategyzer Masterclass</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1602995520878-F23KWKNFWDU5AZCMGROG/Books+2019+Picture+7.png</image:loc>
      <image:title>Blog - Books that most influenced my work in 2019</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1602995920068-LEJNLPY9JDVP1REY769U/Books+2019+Picture+8.png</image:loc>
      <image:title>Blog - Books that most influenced my work in 2019</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1602994800514-I8KL49UE797W00A4K7UR/Books+2019+Picture+3.png</image:loc>
      <image:title>Blog - Books that most influenced my work in 2019</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1602994674998-8ZTUO2F7RMGKXRGC3SGW/Books+2019+Picture+2.png</image:loc>
      <image:title>Blog - Books that most influenced my work in 2019</image:title>
      <image:caption>The OS Canvas, by The Ready</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1602994918829-PCFZWTZSXH2EBBU84I08/Books+2019+Picture+4.png</image:loc>
      <image:title>Blog - Books that most influenced my work in 2019</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1602995127940-462Y5N9RK51OLRKDRA2F/Books+Picture+5.png</image:loc>
      <image:title>Blog - Books that most influenced my work in 2019</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1602994534901-CWZK9Z6ACFW19BN2ROGV/Books+2019+Picture+1.png</image:loc>
      <image:title>Blog - Books that most influenced my work in 2019</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/blog/how-to-keep-momentum-after-a-hack-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1602904811254-45VDF6OXHGB8JI9JTRQJ/IMG_0271.jpg</image:loc>
      <image:title>Blog - How to keep momentum after a Hack day?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1602904634444-SPEZ3MFFDZAQXKZOXL3V/Screen+Shot+2020-10-17+at+2.16.54+pm.png</image:loc>
      <image:title>Blog - How to keep momentum after a Hack day?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1602904256458-EYO4WBIORIONBNBINYZZ/braden-collum-9HI8UJMSdZA-unsplash.jpg</image:loc>
      <image:title>Blog - How to keep momentum after a Hack day?</image:title>
      <image:caption>Photo by Braden Collum on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/blog/how-to-help-agile-teams-create-products-customers-want</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1602915222529-2U2YDZV7HLJJJRR0IAMJ/Agile+Picture+2.png</image:loc>
      <image:title>Blog - How to help Agile teams create products customers want?</image:title>
      <image:caption>Source: Testing Business Ideas by David J. Bland and Alex Osterwalder</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1602914998403-RGV2UEKNGQ4MBVTZ3PRH/Agile+Picture+3.png</image:loc>
      <image:title>Blog - How to help Agile teams create products customers want?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1602915109928-8ULUY9W05XBNSPUH4QR9/Agile+Picture+1.png</image:loc>
      <image:title>Blog - How to help Agile teams create products customers want?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1602911664313-2XWAACSZ6LQ18B2WHA9F/Agile+Picture+2.png</image:loc>
      <image:title>Blog - How to help Agile teams create products customers want?</image:title>
      <image:caption>Source: Testing Business Ideas by David J. Bland and Alex Osterwalder</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/blog/how-to-manage-an-innovation-funnel-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1634695500253-QJZBS3K157ZZGTG02IDI/Screen+Shot+2021-10-20+at+12.59.44+pm.png</image:loc>
      <image:title>Blog - How to manage an innovation funnel? (part 2)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1603419253153-LLVGOGIF58WEWUXOQKP0/Exec+Question+1+Picture+3.png</image:loc>
      <image:title>Blog - How to manage an innovation funnel? (part 2)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1603420647809-H1PX49UXKD99ERLGC1S0/Exec+Question+1+Picture+2.png</image:loc>
      <image:title>Blog - How to manage an innovation funnel? (part 2)</image:title>
      <image:caption>Source: Testing Business Ideas book, by Strategyzer</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/blog/how-to-manage-an-innovation-funnel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1634695244863-U1RUH0QPRZYPC4F9OA7Y/Screen+Shot+2021-10-20+at+12.59.27+pm.png</image:loc>
      <image:title>Blog - How to manage an innovation funnel? (part 1)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1602997662028-MWO8JR9ZDSLXLC82PXVT/Exec+question+1+Picture+1.png</image:loc>
      <image:title>Blog - How to manage an innovation funnel? (part 1)</image:title>
      <image:caption>Source: adapted from Correlation Ventures</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1603419253153-LLVGOGIF58WEWUXOQKP0/Exec+Question+1+Picture+3.png</image:loc>
      <image:title>Blog - How to manage an innovation funnel? (part 1)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/blog/what-can-we-learn-from-owlet-on-testing-new-business-ideas</loc>
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    <priority>0.5</priority>
    <lastmod>2020-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1603021425684-D1AA43XDZDGXOOPWFA4D/Screen+Shot+2019-05-10+at+9.31.44+am.png</image:loc>
      <image:title>Blog - What can we learn from Owlet on testing new business ideas?</image:title>
      <image:caption>Co-founder Kurt Workman summarising the time and money they spent to de-risk their business idea.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1603020854744-3TF7SDOZF6KTY90LR0HR/Screen+Shot+2019-05-10+at+9.12.30+am.png</image:loc>
      <image:title>Blog - What can we learn from Owlet on testing new business ideas?</image:title>
      <image:caption>Colvin explaining why they tested market risk first before testing the technology risk.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1603021205891-R2BCNDLIJF8SIPMX4VSO/Screen+Shot+2019-05-10+at+9.26.38+am.png</image:loc>
      <image:title>Blog - What can we learn from Owlet on testing new business ideas?</image:title>
      <image:caption>Co-founder Kurt Workman explaining how pricing opinions coming from customer surveys proved very unreliable and how A/B pricing tests provided more solid evidence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1603021553695-BOA6H2S9YJ9I6OAPLMX5/Screen+Shot+2019-05-10+at+9.33.58+am.png</image:loc>
      <image:title>Blog - What can we learn from Owlet on testing new business ideas?</image:title>
      <image:caption>Co-founder Jake Colvin using the business model canvas with images and color coding to share complex learnings in a simple way. Here the learning is that your user is not your customer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1603020612335-UFDQO8NG5VHMABKUCPCN/Screen+Shot+2019-05-10+at+9.07.43+am.png</image:loc>
      <image:title>Blog - What can we learn from Owlet on testing new business ideas?</image:title>
      <image:caption>Co-founder Jake Colvin explaining how Owlet’s most critical hypothesis proved wrong and why they had to pivot their business model after one week of testing.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/blog/do-you-always-start-with-the-customer</loc>
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    <priority>0.5</priority>
    <lastmod>2020-10-22</lastmod>
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      <image:title>Blog - Do you always start with the customer?</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1603367734344-E4LPBLKLP0I88IL9O3Q9/value-propositon-1.png</image:loc>
      <image:title>Blog - Do you always start with the customer?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/blog/are-customer-gains-the-opposite-of-pains</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/2352e8f0-1e6b-4a3a-b3b9-1f5e3f60ac67/Screenshot+2024-12-16+at+7.02.32%E2%80%AFpm.png</image:loc>
      <image:title>Blog - Are customer gains the opposite of pains?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1603397915688-20G3URZY9I7B924L0ASE/Pains+and+Gains+picture+4.png</image:loc>
      <image:title>Blog - Are customer gains the opposite of pains?</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/fbdd759f-1328-4d4d-8e2a-138cd3aa7fdc/Screenshot+2024-12-16+at+6.58.55%E2%80%AFpm.png</image:loc>
      <image:title>Blog - Are customer gains the opposite of pains?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1603398208198-M476I7YPO08QSX59MWH1/Pains+%26+Gains+picture+1.png</image:loc>
      <image:title>Blog - Are customer gains the opposite of pains?</image:title>
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  <url>
    <loc>https://www.fredericetiemble.com/blog/books-that-most-influenced-my-work-in-2018</loc>
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    <priority>0.5</priority>
    <lastmod>2024-06-03</lastmod>
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      <image:title>Blog - Books that most influenced my work in 2018</image:title>
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      <image:title>Blog - Books that most influenced my work in 2018</image:title>
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    <image:image>
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      <image:title>Blog - Books that most influenced my work in 2018</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1598539414021-LPGKOWTVPZRZPGDUDBYF/four-box+business+model.png</image:loc>
      <image:title>Blog - Books that most influenced my work in 2018</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fredericetiemble.com/blog/what-would-metrics-for-innovation-truly-enable</loc>
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    <priority>0.5</priority>
    <lastmod>2020-10-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1601204064535-GXGF6Z8QN3ANBRAZTO2P/IMG_4472+imp.jpeg</image:loc>
      <image:title>Blog - What would metrics for innovation truly enable?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1601203687164-3232POLGIFZ0G4HRXTUI/Reduce_Risk_Uncertainty_Strategyzer.png</image:loc>
      <image:title>Blog - What would metrics for innovation truly enable?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f41201cfe77802635c0edd1/1601203899067-W935NE8IOBTFJQJK5FOI/Screen+Shot+2018-04-25+at+5.34.26+am.png</image:loc>
      <image:title>Blog - What would metrics for innovation truly enable?</image:title>
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